How much, you say? Apple’s financial statements for the year ending 26 September 2015 show $US205 Billion in cash and short / long term marketable securities (fancy finance speak for money in the bank and held in money market investments).
Apple, like many multinationals, are once again in the news in Australia due to tax. It was a key point of the 2016 Budget.
The financial metrics for growing tech companies are very different from many other industries and the fact remains no financial accounting system today measures these metrics. It is a universal truth that what gets measured gets the focus and attention. The question is, can these measurement systems “pivot”?
Given the scale of the issues he's facing, why would he choose these words to create his first impression with the Australian public, especially those he will need to reach before an election in the next 12 months?